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Featured Posts Sales Promotions

5 Reasons Why Personalized Scratch Offs Work To Generate Sales

In today’s world, getting customers engaged in your brand’s offerings is a difficult task to accomplish with so many companies vying for the average consumer’s attention. Custom scratch off promotions are a highly interactive form of marketing and a great way to stand out from the competition.

At Just Scratch It we’ve been providing hundreds of companies with custom scratch-off promotions since 2003, and we’ve proven results with scratchers over and over.

Check out 5 reasons why personalized Scratch-Offs work great to increase revenue for any business:

1. It’s a Great Way to Attract New Clients

Scratch-off promotions are an effective way to promote your business and generate sales by making your visitors feel like winners. Companies of all sizes can utilize personalized scratch-off tickets to create buzz and excitement about their offers and products.

The best part is that you can take the same discounts, products, promotions & coupons you always use and turn them into an exciting game of chance.

2. It Can be Used to Increase Customer Retention (Bounce Back Promotion)

Take for example, Moe’s Southwest Grill promotion: in this promotion, customers must return to the restaurant with their winning tickets to redeem a prize on their next check. They also have a chance to win a grand prize, which further motivates them to return.

It’s easy to keep customers coming back for the chance to win more.

Personalized football scratch off tickets promotion

3. It’s Great for Brand Recognition

Customization is a key for any promotion, a well-designed scratch-off does not only catch the eye of the consumers faster, but it shows a certain amount of dedication and care for your business. After all, it’s important that your customers remember your brand with a good first impression to create an exceptional, long-lasting loyalty.

4. It’s Highly Creative and Interactive

While the “Match & Win” type of scratchers are most common to create different scratch off games, you can get even more creative.

In this example for Camp Chevra, a summer camp, the recipient has three chances to play by helping their frog of choice cross the road safely. This ties a classic game into a new way to have fun.

custom scratch off tickets sales

5. Works Any Time of The Year

With a wide range of options, your business will never go back to traditional promotional campaigns after discovering the high return a scratch-off promotion can provide.

Best of all, scratch-off promotions can be used any time of the year; whether you provide scratch-offs monthly or by season.

Get Started With Your Custom Scratch Off Promotion & See Results For Yourself!

Just Scratch It provides top of the line, personalized scratch off cards for both digital and print marketing campaigns.

Every scratch off is 100% custom-designed with your business’ vision in mind, never stock-generated or template. Let us know what your goals are, and we’ll provide all of our solutions to create a successful promotion.

Schedule a free consultation with our designers today to learn about how your business can benefit from a custom scratch-off.

Categories
Sales Promotions

How to increase Your Restaurant sales using Custom Scratch Off Cards

Did you know that many restaurants have seen success with our custom scratch-off marketing? Custom scratch-off cards are a great way to add fun to the experience and stand out from the crowd. At Just Scratch It!® we’ve seen many businesses achieve success in both customer engagement and revenue increases by changing their traditional sales flier into a scratch-off promotions.

Check out this scratch off case study from Moe’s Southwest Grill®:

Moe’s Southwest Grill® Actual Scratch Off Sample

Bounce Back Customers Increased During Sport Season

Moe’s Southwest Grill® wanted to take advantage of the football season and increase its sales. But how? To increase foot traffic for the season, Moe’s ordered custom scratch off tickets just in time for the upcoming football season. Every time a customer visited during football games they received a scratch-off card designed and printed by Just Scratch It!® in which customers would win free drinks, free food, and other small prizes on their next purchase. The grand prize the restaurant offered was tailgate party catering by Moe’s for up to twenty people.

Positive Campaign Results

The results of the scratch-off promotion were astonishing. Moe’s Southwest Grill® began advertising their tickets in early August as fans were gearing up for the official start of the season in September. Once football games kicked off, Moe’s sales skyrocketed 22% above the previous year to date. For the marketing team at Moe’s, this solidified the idea of scratch-off marketing as a profitable idea for the company, and they planned to continue using the strategy to encourage customers to visit their restaurant during other seasons.

Create a Custom Scratch Off Promotion For Your Business

Your business deserves professionally designed, personalized scratch off cards this summer. At Just Scratch It!®  we specialize in promoting your business in a way that is stress-free and fun for everyone. After a no-obligation consultation with a Scratcher Ninja, we’ll help you perfect your custom scratch off, designing the ticket to match your business’ design and personality alike. With our innovative turn-key process, your promotional sales will skyrocket, just like they did at Moe’s Southwest Grill®. Don’t wait another year to increase your business’ foot traffic! Seize this football season to dramatically improve your bottom line.

Your Source for Personalized Scratch Off Tickets

Summer is a great time of year for businesses of all types. Football fans are out in droves, and if there’s one thing everyone loves, it’s winning a scratch-off. Call or get in touch with a Scratcher Ninja today to learn more about how promotional scratch-off tickets can help your business increase revenue year-over-year.

Categories
Employee Rewards Event Promotions Sales Promotions

How To Use Custom Scratch Off Cards For your Summer Promotions

Making a successful scratch-off promotion for the summer might seem like a challenge, but with this simple guide, you will succeed at your promotion or incentive program. We’re ninjas at doing custom scratch-off cards, and we are glad to share our knowledge.

1. Pick your goal: Sales promotion, employee rewards, events, or any other.

Scratch-offs not only work for sales promotions, you can also use scratchers to drive more interest at your event, retain people at trade show events, or even incentive productivity and safety practices at work during this summer.

Custom scratch offs tickets cards summer s
Actual Summer Scratch Off Promotion Tickets from our clients

2. Pick a theme: Special date or seasonal?

Summer has a lot of potential opportunities for special dates or the whole season, depending on your business you could take advantage of the next dates:

Benchmark summer dates:

  • Memorial Day (May 30th)
  • 4th of July Labor Day (Sept 5th)

Other observances also include:

  • National Flip Flop Day (Jun 17th)
  • Dog Days of Summer (July 3rd –August 11th)
  • National Ice Cream Month (Month of July)
  • Back to School (Last two weeks of July)
  • National Hot Dog Day (July 20)

Don’t want to make it date-specific? You could use a theme related to the season, like a beach day, summer camp, outdoor activities, or vacation; what else comes to mind when you think of summer in your city or business?

Summer-Custom-scratch-off-tickets-cards-personalized
Actual Summer Scratch Off Promotion Tickets from our clients

3. Make it exciting: Prizes and odds.

Not everyone needs to win a million dollars or a brand-new car. Depending on your business, a free sample of your premium products or $100 gift cards can be worth your clients’ excitement. We do recommend having as many winners as possible in a promotion. Even if it’s a small discount or promotional item, your customers, employees, and event assistants will appreciate and remember you for it. Ask yourself if you’d be excited to redeem the prizes you are offering.

summer custom scratch off promotion ticket
Actual Summer Scratch Off Promotion Tickets from our clients

4. Collect digital data.

Adding a digital landing page for your promotion can be an excellent opportunity to get an extra chance to win, redeem prizes and collect the data you need. And you can also track the demographics of your promotion.

summer custom scratch off promotion turn key digital

Most importantly: Make it fun! Summer is one of the most significant seasons for marketing events and sales. But also a time to take a break for many.

Don’t want to take the risk and time producing your scratch off promotion? At Just Scratch It! ® we take pride in making custom scratch-off promotions turn-key process and stress-free.

Focus on your business this summer and sit back and allow our team of professionals to create a successful scratch and win promotion.

Schedule a call today with a scratcher Ninja

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