Making a successful scratch-off promotion for the summer might seem like a challenge, but with this simple guide, you will succeed at your promotion or incentive program. We’re ninjas at doing custom scratch-off cards, and we are glad to share our knowledge.
1. Pick your goal: Sales promotion, employee rewards, events, or any other.
Scratch-offs not only work for sales promotions, you can also use scratchers to drive more interest at your event, retain people at trade show events, or even incentive productivity and safety practices at work during this summer.
2. Pick a theme: Special date or seasonal?
Summer has a lot of potential opportunities for special dates or the whole season, depending on your business you could take advantage of the next dates:
Benchmark summer dates:
- Memorial Day (May 30th)
- 4th of July Labor Day (Sept 5th)
Other observances also include:
- National Flip Flop Day (Jun 17th)
- Dog Days of Summer (July 3rd –August 11th)
- National Ice Cream Month (Month of July)
- Back to School (Last two weeks of July)
- National Hot Dog Day (July 20)
Don’t want to make it date-specific? You could use a theme related to the season, like a beach day, summer camp, outdoor activities, or vacation; what else comes to mind when you think of summer in your city or business?
3. Make it exciting: Prizes and odds.
Not everyone needs to win a million dollars or a brand-new car. Depending on your business, a free sample of your premium products or $100 gift cards can be worth your clients’ excitement. We do recommend having as many winners as possible in a promotion. Even if it’s a small discount or promotional item, your customers, employees, and event assistants will appreciate and remember you for it. Ask yourself if you’d be excited to redeem the prizes you are offering.
4. Collect digital data.
Adding a digital landing page for your promotion can be an excellent opportunity to get an extra chance to win, redeem prizes and collect the data you need. And you can also track the demographics of your promotion.
Most importantly: Make it fun! Summer is one of the most significant seasons for marketing events and sales. But also a time to take a break for many.
Don’t want to take the risk and time producing your scratch off promotion? At Just Scratch It! ® we take pride in making custom scratch-off promotions turn-key process and stress-free.
Focus on your business this summer and sit back and allow our team of professionals to create a successful scratch and win promotion.
Schedule a call today with a scratcher Ninja
