Non-profit marketing can be a tough nut to crack. You want to fundraise, but you don’t want to seem pushy or overbearing. And sometimes, no matter how great your cause is, people just aren’t interested. Plus, with more than 1.54 million non-profits in the United States, it’s more important than ever to stand out from other organizations.
One great way to do this is with a custom scratch-off promotion. Scratch-offs are a fun, interactive way to get people interested in your cause, and they can be used by almost any industry to achieve its marketing goals. In this article, we’ll showcase how effective it can be for non-profit organizations and fundraising events.
1. Use Scratch-offs To Spread Awareness Of Your Organization
Scratchers are usually given away for free and are a great way to spread awareness about your organization. You can place the scratcher in a busy area to catch public attention and provide an easy way for people to learn about your organization. For example, this scratcher touches on a serious issue – consent. By providing information about this topic and how to get help, this non-profit is able to engage with the public and raise awareness about its cause.
2. Create An Engaging Invitation For Your Fundraising Event
Personalized scratch-offs can also be used to invite people to your fundraising event. This is a great way to add excitement and encourage people to attend. In this example, this custom scratch-off promotion was created to invite people to the annual American Red Cross donation event using a fun tic-tac-toe game.
3. Increase Donations By Making It A Game Of Chance
Have you considered creating a scratch-off for fundraising by incorporating a lottery-like game with a twist? Instead of winning the amount scratched off, the player must donate it. This can be done by creating a different amount inside each scratch-off spot, providing an exciting game that generates commitment to donate after the curious play it. In this sample, the amount varied from $20-$60.
4. Reward Your Donators With An Exciting Prize
Prizes are always a great way to add excitement to your fundraising events. Take, for example, the NSYMCA Strong Kids – Financial Aid scratcher. After participating, the donators received a scratch-off card to reveal if they won an instant prize. This way, they motivated more people to join for the chance to be a winner.
5. Use It As A Part Of Your Non-Profit Event Dynamic
It is not all about donations. Non-profit organizations can use scratch-offs as part of the event dynamic or add to the event gift bags. In this non-profit marketing example, this scratch-off was used to educate others about recycling habits.
Order Custom Scratch-Off Tickets For Your Non-Profit or Fundraising Event!
When it comes to marketing your non-profit organization or fundraising event, custom scratch-off tickets are . Not only do they create the social awareness you’re looking for and increase donations, but they’re also a great way to invite people to your event and reward them for participating.
So, what are you waiting for? Contact us or schedule a call if you’d like to use any of these ideas for your next non-profit event or fundraiser.
