Author: Just Scratch It!

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Sales Promotions

5 Holiday Marketing Ideas To Boost Sales

ideas for holiday marketing promotions

Holiday sales grew 14.1% to a record $886.7 billion in 2021, and this number is only set to increase in the coming years. With so much money up for grabs, your business must be doing everything possible to maximize sales during this crucial time.

If you want to give your business a boost this holiday season, consider the following marketing ideas to increase sales in 2022.

1. Create Limited Time Holiday Promotion For Black Friday

You can create offers or discounts on purchases made at certain hours during Black Friday and prepare people for the deals you’ll be offering. November 25 marks the date people start spending, which is the perfect opportunity to get people in the door using your holiday promotions.

black friday marketing ideas scratch off promotion
Click to view sample


2. Use a Bounce Back Strategy For The New Year

Encourage people to return to your store after the season ends to redeem a special discount or gift card. After all the spending of December, people are typically more conservative with their money in January and February, your customers will appreciate it.

Click to view sample

3. Create Excitement
With your Shipped Orders.

Surprising your customers with a special promotion attached to their shipping box will excite them to re-order from you in the future. Since you are providing a good experience, you can show your appreciation by including a scratch-off with a special offer, like free shipping or 10% off their next order, to motivate customers to shop with you again.

Click to view sample

4. Create a Local Holiday Community Marketing Strategy.

Increase community engagement by promoting discounts or offers from multiple companies in your area. This is a great way to promote local businesses and get people excited about shopping local this holiday season. For example, businesses in a mall, shopping center, or local area can have each store owner include their own offer and prize for their specific market.

Click to view sample

5. Make a Continuous Promotion Through The Holidays.

One of the easiest ways to ensure you’re getting the most out of your marketing strategy is to create a continuous promotion throughout the holiday season. Whenever someone shops at your store, include a custom scratch-off with their receipt that offers simple discounts to incentive customers to return to your store constantly throughout the rest of the year.

Click to view sample

Wrapping It Up: Create Scratch-Off Holiday Promotions To Increase Your Holiday Sales

There are endless possibilities for using personalized scratch-offs to increase sales during the holiday season. You can create excitement and encourage people to shop with you this holiday season by getting creative with your promotions. 

Contact us to learn how we can develop personalized scratch-offs for your business for the upcoming holidays. Check out hundreds of samples from different industries here.



Categories
Employee Rewards

How to Use Scratch-offs for Employee Recognition Programs

Employee recognition program scratch off
Employee recognition rewards scratch off cards

Employee recognition programs are a great way to show your employees that you appreciate their hard work. But sometimes, it can be challenging to come up with new and interesting ideas for recognition.

If this is the case for you, scratch-offs may be the solution you’ve been looking for! In this blog post, we’ll discuss three main ways to use scratch-offs for employee appreciation.

1. Create An Employee Incentive Program Based On Goals

You can set up different levels of rewards, and each time an employee reaches a specific goal, they can scratch off one of the panels to see what prize they’ve won. This could be anything from a day off work to a gift card.

This type of program is great because it not only shows your appreciation for your employee’s hard work, but also encourages them to get on board with any initiatives you have in mind, such as productivity or customer service goals. For example, if you’re looking to improve customer service, you could create a scratch-off where the top prize is a day off work for the employee who provides the best customer service that month.

2. Give To Employees Practicing Safety Habits

With more than 2.7 million nonfatal workplace injuries and illnesses reported in 2020, encouraging employees to practice safe habits is more important than ever. Scratch-offs are also great for rewarding safe work habits and reducing the number of workspace injuries or accidents.

For example, if you’re looking to incorporate safety rewards as part of your employee recognition program, then you can set up a scratch-off system that gives prizes to employees who go above and beyond to follow safety protocols or when a certain amount of time goes by without any type of accident. This will not only show your employees that you appreciate their efforts, but it will also help to create a safer workplace.

safety rewards program scratch off

3. Motivate Employees During Busy Seasons

Employees often have to go above and beyond during busy seasons, such as the holiday season or tax season. If you want to show your appreciation for their hard work during these times, then scratch-offs can be a great way to do this. You can create a scratch-off for each employee that includes different prizes, such as extra vacation days, bonus pay, or gift cards. For example, some Amazon fulfillment centers give these scratchers each week during peak season and prime dates, so their extra work is rewarded and they feel appreciated.

Create A Custom Scratch-Off Employee Incentive For Your Team

Custom scratch-offs may be the perfect solution if you’re looking for a unique and engaging way to show your employees that you appreciate their hard work. Scratch-offs are a fun and interactive way to provide employee recognition, and they can be customized to fit any type of recognition program. Contact us to learn how we can create personalized scratch-offs for your team today.

Categories
Event Promotions

Custom Scratch Off Cards Ideas For Non-Profit & Fundraising

fundraiser scratchers scratch off tickets

Non-profit marketing can be a tough nut to crack. You want to fundraise, but you don’t want to seem pushy or overbearing. And sometimes, no matter how great your cause is, people just aren’t interested. Plus, with more than 1.54 million non-profits in the United States, it’s more important than ever to stand out from other organizations.

One great way to do this is with a custom scratch-off promotion. Scratch-offs are a fun, interactive way to get people interested in your cause, and they can be used by almost any industry to achieve its marketing goals. In this article, we’ll showcase how effective it can be for non-profit organizations and fundraising events.

1. Use Scratch-offs To Spread Awareness Of Your Organization

Scratchers are usually given away for free and are a great way to spread awareness about your organization. You can place the scratcher in a busy area to catch public attention and provide an easy way for people to learn about your organization. For example, this scratcher touches on a serious issue – consent. By providing information about this topic and how to get help, this non-profit is able to engage with the public and raise awareness about its cause.

fundraising scratch offs non profit marketing
Actual Non-Profit Scratch Off Sample From Our Client

2. Create An Engaging Invitation For Your Fundraising Event

Personalized scratch-offs can also be used to invite people to your fundraising event. This is a great way to add excitement and encourage people to attend. In this example, this custom scratch-off promotion was created to invite people to the annual American Red Cross donation event using a fun tic-tac-toe game.

Actual Scratch Off Fundraising Sample From Our Client

3. Increase Donations By Making It A Game Of Chance

Have you considered creating a scratch-off for fundraising by incorporating a lottery-like game with a twist? Instead of winning the amount scratched off, the player must donate it. This can be done by creating a different amount inside each scratch-off spot, providing an exciting game that generates commitment to donate after the curious play it. In this sample, the amount varied from $20-$60.

Actual Fundraising Scratch Off Sample From Our Client

4. Reward Your Donators With An Exciting Prize

Prizes are always a great way to add excitement to your fundraising events. Take, for example, the NSYMCA Strong Kids – Financial Aid scratcher. After participating, the donators received a scratch-off card to reveal if they won an instant prize. This way, they motivated more people to join for the chance to be a winner.

Actual Fundraising Scratch Off Sample From Our Client

5. Use It As A Part Of Your Non-Profit Event Dynamic

It is not all about donations. Non-profit organizations can use scratch-offs as part of the event dynamic or add to the event gift bags. In this non-profit marketing example, this scratch-off was used to educate others about recycling habits.

Actual Non-Profit Scratch Off Sample From Our Client

Order Custom Scratch-Off Tickets For Your Non-Profit or Fundraising Event!

When it comes to marketing your non-profit organization or fundraising event, custom scratch-off tickets are . Not only do they create the social awareness you’re looking for and increase donations, but they’re also a great way to invite people to your event and reward them for participating. 

So, what are you waiting for? Contact us or schedule a call if you’d like to use any of these ideas for your next non-profit event or fundraiser.

Categories
Featured Posts Sales Promotions

5 ideas for your Halloween Marketing Strategy this 2022

October has easily become one of the most anticipated months for marketing and sales teams in the United States. It’s the month of Halloween, which means that businesses can take advantage of the holiday to be creative in their marketing campaigns.

According to the NRF, consumer spending on Halloween-related items reached an all-time high of $10.14 billion (forecasted) in 2021. This means that if your business does not have a well-established marketing or promotional strategy, you could be missing a chance to generate new sales on this special day.

At Just Scratch It! ®, we successfully created turn-key personalized Halloween scratch-offs for our customers and would love to help you make sure you stand out this year.

Here are five Halloween marketing ideas to plan your Halloween marketing strategy in 2022:

1. Create A Halloween Product Or Offer

Businesses usually see a significant increase in customers and sales during Halloween. Many people are looking to buy Halloween-themed items, and if your business doesn’t have anything to offer, you’re missing out on a big opportunity.

One way to take advantage of the Halloween season is to create a new product or offer related to the holiday. This could be anything from a special Halloween-themed flavor of your product to a limited-time Halloween discount on your services. By providing something specifically for Halloween, you can attract new customers and boost sales during this busy time.

2. Plan A Halloween Party Or Online Event

Halloween is a great holiday to celebrate with your customers. If you’re looking for a unique way to help your business stand out this year, why not plan a Halloween party? You can go traditional with games like bobbing for apples and pin the tail on the black cat. Or you can get creative and come up with your own games and activities tailored to your specific business offerings.

If you’re not able to have an in-person party this year, consider throwing an online Halloween party instead. There are lots of great online platforms that allow you to get together virtually, such as gather.town, which is centered around fully customizable spaces. You can also use social media platforms like Instagram and Facebook to host online events, such as a virtual pumpkin carving contest or a spooky story-telling session. By getting creative with your events, you can connect with your customers in a fun and unique way this Halloween.

3. Create A Spooky Theme Related To Your Business

halloween scratch off cards marketing ideas for halloween
Actual Sample From Our Customer

It’s all about being spooky! Don’t forget to combine the elements of the holiday with a campaign slogan that works for your business. For example, one of our clients who owns a year-round Halloween-themed store used custom scratch-offs as a way to promote their business. If customers scratch off and win, they can redeem the scratch-off prize by visiting the store within a specific time period.

4. Don’t Forget To Trick Or Treat

One of the main ways to celebrate Halloween is by trick or treating. However, that doesn’t mean you need to hand out actual candy to visitors. Instead, you can either choose to offer a special-themed product or small swag items your customers would love, such as a stickers, keychains, or magnet.

5. Offer Something Fun And Interactive

Now that you have your audience engaged, it’s time to offer something to keep your business in their mind. Scratch-off promotions are a great example of a fun way to engage customers and provide one last interaction with your business. Plus, it works as a great way to incentivize long-term sales.

Create A Custom Scratch-Off Promotion For Your Halloween Strategy!

When it comes to Halloween marketing ideas, getting creative is key. At Just Scratch It!, we specialize in helping businesses create custom scratch-off promotions that are perfect for any holiday or occasion. We’ll work with you to design a scratch-off that fits your specific business goals and objectives, as well as handle the printing and shipping of the scratch-offs. Contact us today to make your own custom scratch-off promotion for your next Halloween event!

Categories
Featured Posts Sales Promotions

5 Reasons Why Personalized Scratch Offs Work To Generate Sales

5 reasons why scratchers work v4

In today’s world, getting customers engaged in your brand’s offerings is a difficult task to accomplish with so many companies vying for the average consumer’s attention. Custom scratch off promotions are a highly interactive form of marketing and a great way to stand out from the competition.

At Just Scratch It!® we’ve been providing hundreds of companies with custom scratch-off promotions since 2003, and we’ve proven results with scratchers over and over.

Check out 5 reasons why personalized Scratch-Offs work great to increase revenue for any business:

1. It’s a Great Way to Attract New Clients

Scratch-off promotions are an effective way to promote your business and generate sales by making your visitors feel like winners. Companies of all sizes can utilize personalized scratch-off tickets to create buzz and excitement about their offers and products.

The best part is that you can take the same discounts, products, promotions & coupons you always use and turn them into an exciting game of chance.

2. It Can be Used to Increase Customer Retention (Bounce Back Promotion)

Take for example, Moe’s Southwest Grill promotion: in this promotion, customers must return to the restaurant with their winning tickets to redeem a prize on their next check. They also have a chance to win a grand prize, which further motivates them to return.

It’s easy to keep customers coming back for the chance to win more.

Personalized football scratch off tickets promotion

3. It’s Great for Brand Recognition

Customization is a key for any promotion, a well-designed scratch-off does not only catch the eye of the consumers faster, but it shows a certain amount of dedication and care for your business. After all, it’s important that your customers remember your brand with a good first impression to create an exceptional, long-lasting loyalty.

4. It’s Highly Creative and Interactive

While the “Match & Win” type of scratchers are most common to create different scratch off games, you can get even more creative.

In this example for Camp Chevra, a summer camp, the recipient has three chances to play by helping their frog of choice cross the road safely. This ties a classic game into a new way to have fun.

custom scratch off tickets sales

5. Works Any Time of The Year

With a wide range of options, your business will never go back to traditional promotional campaigns after discovering the high return a scratch-off promotion can provide.

Best of all, scratch-off promotions can be used any time of the year; whether you provide scratch-offs monthly or by season.

Get Started With Your Custom Scratch Off Promotion & See Results For Yourself!

Just Scratch It!® provides top of the line, personalized scratch off cards for both digital and print marketing campaigns.

Every scratch off is 100% custom-designed with your business’ vision in mind, never stock-generated or template. Let us know what your goals are, and we’ll provide all of our solutions to create a successful promotion.

Schedule a free consultation with our designers today to learn about how your business can benefit from a custom scratch-off.

Categories
Sales Promotions

How to increase Your Restaurant sales using Custom Scratch Off Cards

Did you know that many restaurants have seen success with our custom scratch-off marketing? Custom scratch-off cards are a great way to add fun to the experience and stand out from the crowd. At Just Scratch It!® we’ve seen many businesses achieve success in both customer engagement and revenue increases by changing their traditional sales flier into a scratch-off promotions.

Check out this scratch off case study from Moe’s Southwest Grill®:

Moe’s Southwest Grill® Actual Scratch Off Sample

Bounce Back Customers Increased During Sport Season

Moe’s Southwest Grill® wanted to take advantage of the football season and increase its sales. But how? To increase foot traffic for the season, Moe’s ordered custom scratch off tickets just in time for the upcoming football season. Every time a customer visited during football games they received a scratch-off card designed and printed by Just Scratch It!® in which customers would win free drinks, free food, and other small prizes on their next purchase. The grand prize the restaurant offered was tailgate party catering by Moe’s for up to twenty people.

Positive Campaign Results

The results of the scratch-off promotion were astonishing. Moe’s Southwest Grill® began advertising their tickets in early August as fans were gearing up for the official start of the season in September. Once football games kicked off, Moe’s sales skyrocketed 22% above the previous year to date. For the marketing team at Moe’s, this solidified the idea of scratch-off marketing as a profitable idea for the company, and they planned to continue using the strategy to encourage customers to visit their restaurant during other seasons.

Create a Custom Scratch Off Promotion For Your Business

Your business deserves professionally designed, personalized scratch off cards this summer. At Just Scratch It!®  we specialize in promoting your business in a way that is stress-free and fun for everyone. After a no-obligation consultation with a Scratcher Ninja, we’ll help you perfect your custom scratch off, designing the ticket to match your business’ design and personality alike. With our innovative turn-key process, your promotional sales will skyrocket, just like they did at Moe’s Southwest Grill®. Don’t wait another year to increase your business’ foot traffic! Seize this football season to dramatically improve your bottom line.

Your Source for Personalized Scratch Off Tickets

Summer is a great time of year for businesses of all types. Football fans are out in droves, and if there’s one thing everyone loves, it’s winning a scratch-off. Call or get in touch with a Scratcher Ninja today to learn more about how promotional scratch-off tickets can help your business increase revenue year-over-year.

Categories
Employee Rewards Event Promotions Sales Promotions

How To Use Custom Scratch Off Cards For your Summer Promotions

custom scratch off tickets summer cards banner
custom scratch off tickets summer cards banner

Making a successful scratch-off promotion for the summer might seem like a challenge, but with this simple guide, you will succeed at your promotion or incentive program. We’re ninjas at doing custom scratch-off cards, and we are glad to share our knowledge.

1. Pick your goal: Sales promotion, employee rewards, events, or any other.

Scratch-offs not only work for sales promotions, you can also use scratchers to drive more interest at your event, retain people at trade show events, or even incentive productivity and safety practices at work during this summer.

Custom scratch offs tickets cards summer s
Actual Summer Scratch Off Promotion Tickets from our clients

2. Pick a theme: Special date or seasonal?

Summer has a lot of potential opportunities for special dates or the whole season, depending on your business you could take advantage of the next dates:

Benchmark summer dates:

  • Memorial Day (May 30th)
  • 4th of July Labor Day (Sept 5th)

Other observances also include:

  • National Flip Flop Day (Jun 17th)
  • Dog Days of Summer (July 3rd –August 11th)
  • National Ice Cream Month (Month of July)
  • Back to School (Last two weeks of July)
  • National Hot Dog Day (July 20)

Don’t want to make it date-specific? You could use a theme related to the season, like a beach day, summer camp, outdoor activities, or vacation; what else comes to mind when you think of summer in your city or business?

Summer-Custom-scratch-off-tickets-cards-personalized
Actual Summer Scratch Off Promotion Tickets from our clients

3. Make it exciting: Prizes and odds.

Not everyone needs to win a million dollars or a brand-new car. Depending on your business, a free sample of your premium products or $100 gift cards can be worth your clients’ excitement. We do recommend having as many winners as possible in a promotion. Even if it’s a small discount or promotional item, your customers, employees, and event assistants will appreciate and remember you for it. Ask yourself if you’d be excited to redeem the prizes you are offering.

summer custom scratch off promotion ticket
Actual Summer Scratch Off Promotion Tickets from our clients

4. Collect digital data.

Adding a digital landing page for your promotion can be an excellent opportunity to get an extra chance to win, redeem prizes and collect the data you need. And you can also track the demographics of your promotion.

summer custom scratch off promotion turn key digital

Most importantly: Make it fun! Summer is one of the most significant seasons for marketing events and sales. But also a time to take a break for many.

Don’t want to take the risk and time producing your scratch off promotion? At Just Scratch It! ® we take pride in making custom scratch-off promotions turn-key process and stress-free.

Focus on your business this summer and sit back and allow our team of professionals to create a successful scratch and win promotion.

Schedule a call today with a scratcher Ninja

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