Holiday sales grew 14.1% to a record $886.7 billion in 2021, and this number is only set to increase in the coming years. With so much money up for grabs, your business must be doing everything possible to maximize sales during this crucial time.
If you want to give your business a boost this holiday season, consider the following marketing ideas to increase sales in 2022.
1. Create Limited Time Holiday Promotion For Black Friday
You can create offers or discounts on purchases made at certain hours during Black Friday and prepare people for the deals you’ll be offering. November 25 marks the date people start spending, which is the perfect opportunity to get people in the door using your holiday promotions.
2. Use a Bounce Back Strategy For The New Year
Encourage people to return to your store after the season ends to redeem a special discount or gift card. After all the spending of December, people are typically more conservative with their money in January and February, your customers will appreciate it.
3. Create Excitement
With your Shipped Orders.
Surprising your customers with a special promotion attached to their shipping box will excite them to re-order from you in the future. Since you are providing a good experience, you can show your appreciation by including a scratch-off with a special offer, like free shipping or 10% off their next order, to motivate customers to shop with you again.
4. Create a Local Holiday Community Marketing Strategy.
Increase community engagement by promoting discounts or offers from multiple companies in your area. This is a great way to promote local businesses and get people excited about shopping local this holiday season. For example, businesses in a mall, shopping center, or local area can have each store owner include their own offer and prize for their specific market.
5. Make a Continuous Promotion Through The Holidays.
One of the easiest ways to ensure you’re getting the most out of your marketing strategy is to create a continuous promotion throughout the holiday season. Whenever someone shops at your store, include a custom scratch-off with their receipt that offers simple discounts to incentive customers to return to your store constantly throughout the rest of the year.
Wrapping It Up: Create Scratch-Off Holiday Promotions To Increase Your Holiday Sales
There are endless possibilities for using personalized scratch-offs to increase sales during the holiday season. You can create excitement and encourage people to shop with you this holiday season by getting creative with your promotions.
Contact us to learn how we can develop personalized scratch-offs for your business for the upcoming holidays. Check out hundreds of samples from different industries here.
