October has easily become one of the most anticipated months for marketing and sales teams in the United States. It’s the month of Halloween, which means that businesses can take advantage of the holiday to be creative in their marketing campaigns.
According to the NRF, consumer spending on Halloween-related items reached an all-time high of $10.14 billion (forecasted) in 2021. This means that if your business does not have a well-established marketing or promotional strategy, you could be missing a chance to generate new sales on this special day.
At Just Scratch It! ®, we successfully created turn-key personalized Halloween scratch-offs for our customers and would love to help you make sure you stand out this year.
Here are five Halloween marketing ideas to plan your Halloween marketing strategy in 2022:
1. Create A Halloween Product Or Offer
Businesses usually see a significant increase in customers and sales during Halloween. Many people are looking to buy Halloween-themed items, and if your business doesn’t have anything to offer, you’re missing out on a big opportunity.
One way to take advantage of the Halloween season is to create a new product or offer related to the holiday. This could be anything from a special Halloween-themed flavor of your product to a limited-time Halloween discount on your services. By providing something specifically for Halloween, you can attract new customers and boost sales during this busy time.
2. Plan A Halloween Party Or Online Event
Halloween is a great holiday to celebrate with your customers. If you’re looking for a unique way to help your business stand out this year, why not plan a Halloween party? You can go traditional with games like bobbing for apples and pin the tail on the black cat. Or you can get creative and come up with your own games and activities tailored to your specific business offerings.
If you’re not able to have an in-person party this year, consider throwing an online Halloween party instead. There are lots of great online platforms that allow you to get together virtually, such as gather.town, which is centered around fully customizable spaces. You can also use social media platforms like Instagram and Facebook to host online events, such as a virtual pumpkin carving contest or a spooky story-telling session. By getting creative with your events, you can connect with your customers in a fun and unique way this Halloween.
3. Create A Spooky Theme Related To Your Business
It’s all about being spooky! Don’t forget to combine the elements of the holiday with a campaign slogan that works for your business. For example, one of our clients who owns a year-round Halloween-themed store used custom scratch-offs as a way to promote their business. If customers scratch off and win, they can redeem the scratch-off prize by visiting the store within a specific time period.
4. Don’t Forget To Trick Or Treat
One of the main ways to celebrate Halloween is by trick or treating. However, that doesn’t mean you need to hand out actual candy to visitors. Instead, you can either choose to offer a special-themed product or small swag items your customers would love, such as a stickers, keychains, or magnet.
5. Offer Something Fun And Interactive
Now that you have your audience engaged, it’s time to offer something to keep your business in their mind. Scratch-off promotions are a great example of a fun way to engage customers and provide one last interaction with your business. Plus, it works as a great way to incentivize long-term sales.
Create A Custom Scratch-Off Promotion For Your Halloween Strategy!
When it comes to Halloween marketing ideas, getting creative is key. At Just Scratch It!, we specialize in helping businesses create custom scratch-off promotions that are perfect for any holiday or occasion. We’ll work with you to design a scratch-off that fits your specific business goals and objectives, as well as handle the printing and shipping of the scratch-offs. Contact us today to make your own custom scratch-off promotion for your next Halloween event!
